In the test scheduled to begin this week, search queries entered by Yahoo customers will return results generated by Yahoo as before, but the ads running alongside the results will be provided by Google.
Google's expertise in serving ads with its own search results is the source of its riches, and its agreement with Yahoo, if expanded, could improve Yahoo's lagging financial performance. Yahoo will receive a share of the revenue generated from the ads. Google already provides a similar service for the search engine Ask.com.
The tentative partnership comes as a $44.6 billion buyout bid from Microsoft has pressured Yahoo to improve its financial position. More Details>>
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