A Monthlong Magnification of Google: the Company, the Technologies, and the Extracurricular Activities
With over 66% of US search volume (1), Google is clearly the dominant player in search. And, though Google has more than three times the search volume of Yahoo, their closest competitor has managed to hang on to their competitive status despite Google's enormous growth. On April 9, 2008, Yahoo announced that it will be testing Google's web search ads on Yahoo's own search service (2). So, what does this mean for Google, Yahoo, Microsoft and users?
The Yahoo-Google Test
In what has been discussed as an attempt to push Microsoft to raise its bid to purchase Yahoo, Yahoo has agreed to a two-week test of Google's search ads. Yahoo will serve Google search ads to approximately 3% of the users on Yahoo's own search services. Though there is no comment from Google or Yahoo on the likelihood of this becoming a larger scale or longer term deal, analysts and sources seem to think a more permanent agreement would be good for Yahoo:More Details>>
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